11
JAN
2018

Hyperlocal, a great word for the Independent Consumer Businesses (ICB).

The term “Hyperlocal” has been around for at least two decades and like most of us, it is not a word we generally heard many folks using until just recently. If you are a news reporter, real estate agent or someone involved in local community activities the word has been heard...
25
JUN
2016

The Mobile Platform – Targeting Hyperlocal Consumers

It has never been easy to target customers where they are, when you want to reach them. That is changing. Today, 133.7 million consumers, a full 52.5% of the US population, own a smart phone, making them accessible for merchants to reach them in more immediate ways. The average...
15
JUN
2016

Guest Wi-Fi, coming to your local competitors

The question is should you offer a Guest Wi-Fi connection to your customers? If you have ever gone into a Starbucks with your tablet to do a little work, you know how nice it is to be able to make use of their free Wi-Fi connection. Alternatively, you may have gone into Office...
27
MAY
2016

INTERNET MARKETING BEST OF BOTH WORLDS, EFFECTIVE AND INEXPENSIVE – WHY NOT USE IT?

How often can you be involved with something in your business marketing program that is truly effective and has a very strong ROI? It our experience, with working with the ICB community, we would have to say not very frequently. More importantly, usually when this kind of...
26
APR
2016

Email Marketing Does Work!!

While email can be an Independent Consumer Business’s (ICB) effective Multi–Channel selling tool,using email as a marketing tool is also a very successful way for an ICB company to increase customer satisfaction and the bottom line.It is a cost-effective marketing tool that...