The question is should you offer a Guest Wi-Fi connection to your customers?
If you have ever gone into a Starbucks with your tablet to do a little work, you know how nice it is to be able to make use of their free Wi-Fi connection. Alternatively, you may have gone into Office Depot to make a purchase and used their guest Wi-Fi to get information about the item you are buying. Using a merchant’s Wi-Fi is something the world at large has come to take for granted. While offering a guest Wi-Fi to your customers can have some very positive results, free access in your business is something that takes careful planning.
Unlike wired networking, which limits your network access points, Wi-Fi networking allows users to work from any location within the reach of the Wi-Fi signal. While this is great for customers, it can also open you up to potential security breaches if you allow outsiders to access your Wi-Fi without protecting your information. So when setting up access you want to make sure that you create a Guest Wi-Fi Network.
A guest Wi-Fi network is a portion of your company’s wireless network that is set up for use by customers. Within this sub-network, your customers enjoy full Internet connectivity without being able to access your internal network information. You isolate and protect your confidential company information while still providing your customers a guest access to the Internet during the time they are shopping.
By setting up a Guest Wi-Fi, not only are you protecting confidential business information from prying eyes; you are also protecting your entire network from potential infection by viruses or malware that your customer may be harboring on their devices.
Before offering the service, you need to make sure that you have a wireless router that provides the necessary settings needed for a true “Guest” hookup. If you do have the correct device, then offering this service will be a real no-addition-cost service that will bring a lot of great positive customer feedback. In today’s world of technology, that kind of opportunity does not come along very often. In our mind, it is just another way of making technology simply sophisticated.