While email can be an Independent Consumer Business’s (ICB) effective Multi–Channel selling tool,using email as a marketing tool is also a very successful way for an ICB company to increase customer satisfaction and the bottom line.It is a cost-effective marketing tool that if done properly,becomes a simple way to get to your buying public.
Many of the largest and most prosperous companies in the USA utilize email marketing. As an ICB, you can be just as successful,but you need to take the time to understand the essential elements of a solid email marketing program. The fact is, email marketing works.However, it is more than just having the customer‘s email address. The very important first step is to find an Email Marketing Service (EMS) to work with. They are important for insuring your existing customers have properly opted–in to receive emails from you. This will avoid any spam law issues. Then you must setup a program for new customers so they are able to opt–in using your website which allows the EMS to do the necessary confirmation work onceagain to avoid spam law problems.
Because of all the Spam laws and generally accepted spam rules, with out the help of a third party, means you are only going to be sending out what many email providers consider to be spam and few, if any, of your customers will ever get your marketing message.
The benefits for email marketing are many. So are its uses and integration options. That‘s because every business is different. With that being said, email marketing solution can and should be unique and fit into your business marketing plan and once you have properly set upyour email function you can leverage email marketing in a number of ways, including, but not limited to newsletters and a lead generator.
Your Newsletter: Many of your customers will enjoy getting your newsletters.The newsletter is an excellent way to develop and maintain a long-term relationship with your customers, while keeping them informed on the latest happenings of your business as well as providing ongoing sales information. Each new newsletter that is sent out will create a regular reminder to them of your business and the products you sell. The effectiveness of the newsletter is a topic in its self but when properly designed it will provide a tremendous customer selling tool.
Lead Generation: You can integrate your Email Marketing Service with your Website so that your website visitors can enter their name and email in order to receive “something.” That some thing can be anything digital and will be specific to your business. It may be a coupon with a onetime special discount if they provide their email address or some type of a loss leader.
Once confirmed they will then be added to your email list, which means you can email them with new information, special offers and especially your newsletter. This is extremely effective for most businesses and insome cases canliterally equate to “money on demand.”
You need to evaluate your business and it‘s needs and come up with the best possible email marketing solution. Once done, you will see “Email Marketing Works.”